Microsoft's transformation isn't just words, we're now seeing the action

Just before Build 2022 began, I had the privilege to sit in on a special presentation past Microsoft's General Manager of Developer Experience, Bryan Biniak. He was speaking to a room full of press from all over the earth, gathered for the almanac IFA Global Press Conference weekend, this year in the sunny climbs of Republic of malta.

Information technology was a big deal for the event, every bit they'd never had Microsoft on board equally a partner before. But after the presentation, and now afterwards the Build day ane keynote, the puzzle pieces of Microsoft's aggressive plans are starting to fit together.

I'll admit, it'due south very easy to hear the talk and mark information technology down as an elaborate marketing strategy. Only there were a couple of primal quotes in last weeks presentation that brand more sense than always earlier after the Build keynote.

"If it touches a consumer, a business, we want to be at that place"

"A key affair since Satya Nadella came on (as CEO) is building bridges, opening up Microsoft software and services to anybody."

And that's exactly where we're going. On a consumer level, Windows ten will be on everything we use to work and play. Which other company tin can boast the same software running on a mobile device as on a games panel? The Universal App Platform, carrier billing, unified store. Everything, everywhere. A truly unparalleled experience.

For developers though, the bridge building is going far and wide. Microsoft is openly welcoming Android, iOS and spider web developers to Windows 10. 'Empowering' each of them to leverage their already completed hard work and open up a new userbase and revenue stream where once they may have stayed away. New tools for developers using Mac OS X and Linux, besides. Areas once out of reach brought to Windows 10.

The app gap is 1 of the Windows followers favorite topics to talk/complain well-nigh. It affects united states of america all. Personally speaking, Pocket Casts closed my own app gap a lilliputian further this calendar week, and the developers support for the platform is welcomed. No-i likes not being able to apply the things their friends all talk about, or moving from some other mobile platform to find their favorite apps simply aren't represented. It sucks. Microsoft knows this.

But i thing that can no longer exist intimated, is that Microsoft is lazy. Microsoft should be doing more than to get xxx service (insert Snapchat where advisable) onto Windows and Windows Telephone. With the new developer tools appear at Build, Microsoft is doing about everything it maybe tin can to get things rolling. Whether information technology works, perhaps we'll consider that more in 12-18 months from now.

So, empowering. Consumers, developers, creators, Windows 10 looks to have something for all of us. Microsoft is ever changing its business concern model, with i of the biggest the offering of Windows 10 as a gratis upgrade for the first twelvemonth. It'southward opening up new acquirement streams to get less reliant on the likes of Windows to make its money.

And we're all going to benefit. How much? That'due south still the $64,000 question.

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Source: https://www.windowscentral.com/microsofts-transformation-definitely-looking-more-just-words

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